Brand design strategy

BRanding - logo design

Branding is the process of creating a brand. It refers to all the marketing strategies used to build a company’s identity.

When talking about branding, the mistake of thinking only of a name can be made, but it is much more than that. It includes the literal image formed by a logo, with a name that gives it meaning, in accordance with the values ​​that are to be transmitted, and a font that supports this information. In addition, it is important that colors make all this information travel quickly, since our subconscious instantly decodes what each color hides.

Branding also includes the philosophy of the company. Create an identity that will appeal to a specific audience; that some will like it and others will repel it, and that is why it is so important, since a failure in this decision-making can mean being in the wrong market and failing.

A widely used method in branding is brainstorming, in which a group of people contribute different ideas and perspectives, where they end up creating powerful synergies by mixing one with the other.

“The best design tool is a long eraser with a pencil at one end.” – Marty Neumeier

types of branding and applications

There are different types of branding:

Personal branding: consists of working on the personal brand of each individual.
Corporate branding: consists of working on the brand of a company. This is the type of branding that we are going to focus on in this post.
Employer branding: consists of working on the brand of an employee.
Cobranding: consists of joining the brand strategies of two companies to create a more consistent image in each one of them.

A successful brand needs to be consistently noticed in accordance with the brand guidelines and to achieve this it is important to apply it correctly in all your corporate material. At Sonki we will develop different types of advertising material integrating all the elements that differentiate your brand from the competition, conveying professionalism and reliability.

  • packaging
  • Printed material (brochures, posters, business cards, wallpapers, “pop or pos” point of sale material…)
  • Company presentations and annual reports
  • Brand promotional material (t-shirts, pins, mugs….)
  • Email templates
  • Graphic material for social networks (avatars, backgrounds…)

Everything is a
work in progress

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